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Study: 91% of Inc. 500 use social media
0 Comments | Posted by Yusuf Qasim in Insight, Marketing
Social-media use is up 14 percentage points this year among Inc. 500 companies, with 91% of the firms now saying they use at least one social service. Twitter ranked as the most widely used site in the survey conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth.
The study clearly shows the upward trend of social media adoption rates among some of the fastest growing private companies, and provide a useful comparison of social media trends from 2007 on. Despite lower usage of some tools in 2009, many companies that have not yet incorporated social media in their business operations say they intend to do so in the future. For example, 44 percent of companies without a company blog say they plan to start one, and 36 percent intend to use some form of online video.
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